It's All About The Ice
Equine cold therapy pioneer evolves from good to great. Julie Garella knows a good thing when she sees it. Many years as an investment banker in the pressurized New York City financial world will do that to you. It can also burn you out, especially if you have a heart for horses and yearn for a life that includes time to enjoy them.
That's where Julie found herself in 2007, when she decided to put her business savvy to use for her own benefit. She had just published a book called Capitalize On Your Success and decided to set on a path doing exactly that. A few years later she came upon the "the best kept secret in the equine world," Ice Horse®, maker of equine cold therapy products.
It was an investor's dream: an already-good product poised to be exceptional with some upgrades in design, technology and marketing. A pioneer in the cold therapy market for 15-plus years, Ice Horse has always had an edge because its cooling power comes from a patented technology used for the inserts, rather than gel packs that are common in this product category.
When frozen, the inserts, compatible with all of Ice Horse's boots and wraps, have the consistency of soft, fluffy snow that stays cold for over two hours. Because the formula actually changes state, research shows that, ounce for ounce, the inserts provide therapeutic cooling five times longer than gels do. The granules in the patented formula help prevent the burning sensation common with gels and raw ice, Julie notes. Best of all, the inserts are reusable after about four hours in the freezer.
Since acquiring the company in late 2012, Julie has committed to manufacturing in the United States. "This has allowed the company to carefully manage the quality control, improve the features of both the inserts and the wraps and focus on new products such as our equine Back Blanket and Ice Rider® line for humans."
All of the Ice Horse products are now made in a facility that meets mandates for products bound for the human market. This assures high standards and consistency in the manufacturing of all components. The boots and wraps that hold the snow packs are made of state-of-the-art material that is breathable. This is an important distinction, says Julie, because many wraps are made of neoprene, which is a toxic material that can cause allergic reaction in horses and people. The new designs provide even compression to the areas being treated. New clear packaging invites consumers to touch and feel the material.